The story of the famous Heineken poster. Here. Via The History of Advertising Trust.

At this point, Paul did what any sane art director would do. He took the problem to somebody who some people considered to be totally insane. He invoked the counsel of his group head, the one and only Alan Waldie, creator of the famous Benson & Hedges surreal campaign.

The Poster for Heineken

What a wonderful idea. Via Book Patrol.

In “The Story” Mobstr  paints a sentence on an outer wall of a construction site and waits until is is painted over “to preserve the local cities aesthetic” before he adds his next sentence.

Photo © Mobstr